New Product Development of a Yoghurt Dessert via E-Collaboration

The following contribution describes how an E-collaboration platform may be used within new product development. In order to develop a new dairy product (a yoghurt dessert), a leading Austrian dairy co-operated with representatives from the Austrian University of Natural Resources and Applied Live Sciences Vienna and other experts by use of a specific E-collaboration platform. The main aim of the project was the preparation of innovative product concepts. All necessary data and documents concerning consumer behaviour, market trends, product features etc. were distributed via a closed E-collaboration platform. The participants worked together for about half a year; however, only two personal meetings were necessary, all other communication processes (also group discussions) were done via the E-collaboration platform. It was possible to simultaneously communicate and co-operate even though the participants were located in Vienna, Upper Austria and Italy (South Tyrol). In the end a new product could be developed which was launched in one of the big three Austria supermarket chains in 2004. It could be proven that the state of the art in new product development is absolutely compatible with the usage of information technology for communication and knowledge transfer purposes; however, confidentiality and trust are absolutely indispensable for the success of such a project.innovation, new product development, dairy industry, E-collaboration, Agribusiness, Agricultural and Food Policy, Farm Management, Food Consumption/Nutrition/Food Safety, Industrial Organization,

Trust in ICT-Based New Product Development - Guidelines for Virtual New Product Development Teams

The traditional process of new product development is focusing on an intra-organizational workflow, which should - in its ideal form - be done by virtual interdisciplinary teams. Team members should be from several departments like manufacturing, research & development, sales and marketing. But innovation is happening more and more in networks of companies, clusters or so called network companies. The following article delivers a framework of guidelines for virtual team management in order to improve the success of innovation strategies.e-collaboration, virtual team work, new product development, Research and Development/Tech Change/Emerging Technologies,

Viability of Values and Attitudes Concerning Purchase Intentions and Benefit Attribution for an Organic Sport Drink

The following contribution describes a product development case study for an isotonic organic sport drink in which the value factors of GfK Sinus Milieus have been applied. The underlying research question is, if the prescribed values are a viable tool to differentiate buyers and nonbuyers of organic food in respect to purchase intention in the case of sport beverages. The authors furthermore investigate the importance of “organic” or other product features for fitness oriented consumers. The paper draws on data from a survey in Austrian and German fitness centres with a total of 400 respondents. Purchase intention was indirectly measured with a Conjoint analysis, for the influence of values and factors on the purchase intention an analysis of variance was applied. Results illustrate, that the GfK values and attitudes factors are a viable tool to differentiate between shoppers and non-shoppers of organic food. Our study has shown that the necessary factors to differentiate purchase intentions are varying over product categories. Furthermore a use of single factors is not recommended, only a combination of them is able to differentiate consumers in respect to their purchase intention. Further research would be required to facilitate full understanding of the complex decision making process with regard to different product categories of organic food products. This research indicates that a combination of attitudes and values at the same time influence purchase intention. Furthermore values and attitudes differ among product categories and buying situation.innovation, new product development, organic food, sport beverage, attitudes and values, Agribusiness, Agricultural and Food Policy, Farm Management, Food Consumption/Nutrition/Food Safety,

Potential income gains for rural households in North Eastern Thailand through trade with organic products

The study groups households in North Eastern Thailand according their income and grade of specialisation in crop production to derive representative household types. For these household types a linear optimization model is run to calculate net incomes under four scenarios. These are certified organic farming, organic farming in the initial and transitional phase and a self-sufficient farming. Simulations for the different management scenarios show that per ha cash profits are about double under certification while they can only be increased by 30 percent under self-sufficient farming, even under favourable assumptions. But transition costs to organic farming are high due to reduced yields at the beginning. According to the figures and model used, only under certified organic production it pays to hire non household workers. Labour hence is a major limiting factor.organic agriculture, Thailand, household income, Consumer/Household Economics, International Relations/Trade,

Quality Seals in the Food Sector: Consumers Information Needs and Sources

This study analyzes consumers’ information needs concerning quality seals in the food sector. A survey was conducted taking one of the most well-known quality labels for food products in Austria (the AMA Quality Seal). Apparently, there is a lack of consumer-oriented information. Up to now, the type of information con-sumers of AMA sealed products demand is more or less unknown. Therefore, the objectives of this study were (1) to identify consumers actual use of information and (2) their information needs about the AMA Quality Seal in order to provide needs-based consumer information

Quality Labels in the Food Sector: What do Consumers Want to Know and where are they Looking for Information?

This study analyzes consumers’ information needs concerning quality labels in the food sector. We analyzed that by using one of the most well-known quality labels for food products in Austria as our research object (the quality label of the organization AgrarMarkt Austria, the so-called AMA Seal). Apparently, there is a lack of consumer-oriented information. Up to now, the type of information consumers of AMA sealed products demand is more or less unknown. Therefore, the objectives of this study were (1) to identify consumers’ actual use of information and (2) their information needs about quality labels to provide needs-based consumer information

The Difficulties in Measuring Individual Utilities of Product Attributes: A Choice Based Experiment

The study combines different theoretical approaches in the field of conjoint analysis to estimate the im-portance of product related attributes. This is of major importance in food marketing, where we still try to find a valid answer, in particular, how to measure the real willingness to pay (WTP) for specific product specifica-tions. Based on a comprehensive literature analysis, a common method was used to approximate the im-portance of several product attributes. As usually suggested in literature, we used discrete choice modeling and developed a choice based experimental design considering selected product attributes. The study object was frozen pizza, a convenience good frequently bought by most households.Up to this point, there is nothing special about the choice based experiment in comparison to direct measure-ment of the importance of product attributes. However, one of the core problems of discrete choice modeling – the approximation of individual utility functions – was then addressed by transforming the choices of con-sumers into scores. With these scores traditional conjoint measurement can be used to approximate individual utilities even in choice based experiments. The individual part-worth utilities will be compared with a usual but very complex approach to approximate individual part-worth utilities, the hierarchical Bayes method. Our ap-proach addresses methodological considerations concerning the restrictions of discrete choice modeling, namely the complexity of approximating individual utilities which is of huge importance in particular for market segmentation

VacA's Induction of VacA-Containing Vacuoles (VCVs) and Their Immunomodulatory Activities on Human T Cells

Vacuolating cytotoxin A (VacA) is a secreted pore-forming toxin and one of the major virulence factors of Helicobacter pylori (H. pylori), which actively supports the persistence and survival of the bacteria in the special ecological niche of the human stomach. H. pylori genomes harbor different allelic forms of the vacA gene, which translate into functionally distinct VacA toxin types. VacA internalizes into various cell types via membrane or specific receptor interactions finally forming acidic endocytic VacA-containing vacuoles (VCVs). In this review, we focus on different characteristics of VacA, its interaction with host cells, the formation and protein content of VCVs and their intracellular transport into human T cells, which finally leads to the immunosuppressive phenotype of VacA. Immunomodulatory activities of VacA on human T cells are discussed with a focus on T-cell proliferation and calcium signaling